I have just been reminded that there is something else society really thinks I should care about and I really don't: The ITS / IT'S GRAMMAR RULE.
I DO in general endeavour to spell correctly and follow grammar rules ... when they make sense.
I have no problem with rules that are consistent, like their/they're and your/you're, and correct use of apostrophes on contractions and to show possession. These rules make sense. There is, however, no rhyme or reason to "its/it's." And I am against completely arbitrary rules in all situations.
That and there's no way to remember it. I don't know how many times it's been explained to me "oh it's easy it just doesn't have an apostrophe when it's showing possession." ... but its NOT that simple, because it could just as easily be the reverse situation "...doesn't have an apostrophe when its a contraction" since they're both equally arbitrary aberrations of the rule.
And so. It's a rule that I happen to know at the moment since my MOTHER just informed me I had made the error all over the previous entry, but I will probably forget it by the time I next update. AND furthermore, its a rule I don't care about and don't care to care about. I am a conscientious objector to this rule because it is arbitrary and capricious.
Totally Unrelated Picture of the Day